Marketing 2010
We exclusively target senior decision makers from across the public sector, providing you with a highly targeted, quality audience. The marketing campaign includes the following activity:
• 25,000 direct mail pieces targeting ICT decision-makers
• 300,000 emails
• National press adverts in the Guardian and Observer which reach a combined audience of 727,000 each week**
• Advertisements and inserts in trade press including Computer Weekly, Computing and GC magazine
• Online adverts across GuardianSociety, GuardianTechnology and Kable websites with a combined reach of 994,000 unique visitors per month*
• Extensive integrated PR campaign and the introduction of social networking coverage including LinkedIn and Twitter
• Close ties with a number of national associations including BCS, Soctim and Intellect UK
• Extensive reminder campaign including direct mail, email and telemarketing.
Booking your exhibition stand and sponsorship package could not be easier.
Please email jagtar.sandhu@guardian.co.uk or call +44 (0) 203 353 4885 today.
*Source: ABC March – August 2009
**Source: ABCE June 2009 (Guardian and Observer website)
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